This is an exciting time of year for many small business owners. It’s not only a busy time of year, but post-Christmas is when the fun marketing strategy sessions begin.
As the year comes to a close, this is the perfect time to review your marketing plan from 2015, what worked, what didn’t, and what you’d like to change moving forward for 2016.
1. Review your strategy
Social media is an ever-evolving industry, with many of the social channels changing procedures and adding new features each year. It’s always a good idea to not only review your social media strategy, but also update it as the various platforms change. You may have a strategy that didn’t work very well in 2015. This is a great time to brainstorm new ideas to help your business in the coming year.
2. Conduct A Social Media Audit
This is also a good time to conduct a social media audit on your company’s social channel. Make sure your company details are up-to-date and that you have admin access to the right social channels.
Here’s an interesting example that I come across quite often:
I’m currently working with a company that is looking to get their social media back up and running for 2016, but after an audit, I’ve found they have 3 different YouTube channels and 2 Facebook pages, each with various content on them posted through the previous year, and they’re not sure who has admin access to these channels. It’s been an interesting challenge trying to streamline the admin access to their social channel in order to get things back up and running for 2016. – You’d be amazed at how often I come across this problem.
3. Game plan for 2016
Once you’ve reviewed your strategy, and have a good idea of where you want to take your social media in 2016, this is where the fun begins. I’ve been working with several companies over the past few months to create or update their content marketing calendar for 2016. This of course leads into a focus for their social media strategy. Once you have an idea of where you want to take your content marketing and social strategy, you can then start working on content for January (and even February if you’re really on the ball). You can work on pre-automating your social messages and blog posts during this downtime. Having a well throughout social plan not only helps with quality of content posted, but it’s also a real time saver.
4. Brush up on your social media knowledge
With things winding down near the end of the year, this is a great time to brush up on your social media knowledge.
As the various social channels change their platforms and include new communication features, this might be a great time for you to learn how these new features could benefit your business in 2016. This is also be a great time to venture on to other social channels you might not be currently using, or using well.
One of the most common things I hear from small business owners is; “I just don’t get Twitter.”
Twitter is a very powerful social channel, and when used correctly, can yield great results for your business. One of the most common mistakes I see from people on Twitter is using it as a one-sided sales funnel. A place to just dump their message, then leave. It’s rare that you’ll see great results from this type of strategy. Twitter is really about communication and interaction. This is a great way to not only build brand awareness for your product or business, but also drive traffic to your website.
Maybe it’s time you signed up for a social media training session.
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