Sunday, August 16, 2015

A Message On A Potato

As an entrepreneur, I’m always in awe when I come across a young entrepreneur who has found success at a young age. I’m even more in awe when I come across a business with an idea so silly, but rocks that coolness factor so well, that it’s become extremely successful. Take this potato messaging company for example, they’re said to be making $10K per month from its services.

Potato Parcel is the latest business to gain viral attention for a silly idea turned into a business. I’m not going to lie, the first time I came across this idea, I instantly thought of someone I could send a potato to. You simply select which message you want written on a potato, and have it mailed to someone anonymously for around $8-10 USD.

The idea for Potato Parcel came to the founder, Alex Craig, one night over dinner when he threw out a silly business idea to his girlfriend, who, to no surprise, through it was a pretty stupid idea.

One of the reasons why marketers have strategy sessions with others in their department is because we throw around silly ideas like this that often evolve into pretty cool product ideas, or viral marketing campaigns that capture people’s attention and drive high sales. Potato Parcel is a great example that no business idea is a stupid business idea, as long as there’s a demand for that product/service.

The power of social media has of course allowed this business to go viral, with lots of people sharing pictures of their potatoes they received using the hashtag #potatoparcel

Here are a few sample potato messages you can choose from:

If you could pick a potato to send to someone, which would you pick? Leave your comment below.

1 comment:

  1. I find it interesting that so many gag gift websites have appeared in the last year or so. It seems that the craziness of the pet rock is a legitimate market driver. These days it is glitter bombs and potatoes....