Monday, June 15, 2015

Should You Outsource Your Social Media or Keep It In-House

This is a question I get asked quite often by other small business owners. As entrepreneurs, time is a valuable asset, and the best way to run your business in an efficient manner is to allocate your time in the most efficient means possible. 

I work with a lot of small business owners, many who are experts in their field of business, but are new to managing a business. These would be small business owners who have just launched into the wonderful world of being an entrepreneur. Taking on your marketing department, as well as running your business, can take up a lot of your valuable time.

When I first started my business, I was eager to do it all. My background of course is in marketing, so the marketing side of my business was not a problem. I delved in a bit of web design and even graphic design within my first year of business. I also did all of my own accounting and bookkeeping up until last year. But I’ve learned over the years that my area of expertise is social media and online marketing, and I’ve learned to focus my time in the areas that I do best.

Should you outsource?

Outsourcing your social media works great for many, but not all companies. Some companies do really well having the first person/human touch to their social media. It’s great to see companies tweeting about client meetings, product launches, or even live on location at an event. But not all entrepreneurs have time or know how to do these things.

One of the most common things I hear from small business owners is “I just don’t have time to run my own social media.” Aside from the tweeting aspect of social platforms, there is also the communication side of things that is often overlooked. Many small business owners schedule messages in platforms like Hootsuite, but forget to engage with their followers. This is a great strategy to help build brand awareness and make meaningful connections with their followers.

If you’re going to be active on social media, make sure it’s not a one-sided sales funnel, otherwise you’re essentially talking about yourself or your business the whole time.

The idea of outsourcing your social media essentially comes down to you, time management, and where your business sees value – ie social customer service, communication and brand awareness.

If you need help managing your social channels, or are looking for some general social media training, contact us. You can schedule a social media training session here.

What’s your biggest downfall when it comes to social media? Leave a comment below.

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