Saturday, June 20, 2015

Losing My Job Wasn’t As Bad As I Expected

As I come upon my 4th year business anniversary, I reflect back to the day I launched my business and the road I took to get here.

Back 5 years ago, I was working full time in the marketing department of a computer company. I had just started a marketing blog as a side project to showcase my marketing ability. This was of course just near the start of the big social media boom, when many marketers were being encouraged to create their own Twitter accounts as a means of growing their own personal brand online. I had half expected to one day move up in the corporate world to a higher level marketing position, and figured this would be a great opportunity to grow my personal brand. I launched my marketing blog, and started engaging with people on Twitter as a marketing person.

Social media tip: I get a lot of people saying to me, “I just don`t get Twitter.” The best thing you can do to truly understand platforms like Twitter is to jump onboard and learn from trial and error.
I eventually started growing a loyal following base, with regular retweeters and engagers. I was making great connections, and driving lots of traffic to my website.

The day I got laid off

The day finally came. I was laid off from my full time job as a marketing coordinator. The company had chosen to consolidate their marketing department, and I was no longer needed.

By the time I made it home, I had an email waiting for me. This was a business opportunity from a lady who was looking for help with her marketing. She had reached out to me wondering if I’d be interested in some contract work. Being unemployed for only a few hours, I figured I’d take on the contract while looking for work and just see what would happen. I eventually landed another contract while still looking for work. After my 3rd contract came in, I figured this could really go somewhere. I began to work on rebranding my marketing blog into a business website, created a logo and even naming my business. Soon enough I was full blown into running a business. I spent quite a bit of time online, learning how to run a business, while also promoting myself and my new business.

It really only took a few months before I was full into contracts with my business, and soon I was making more than I was when I worked full time.

It’s been a wonderful 4 years as an entrepreneur

Being an entrepreneur is a lot of fun. Sure you work long hours, and really have to put a lot of work into your business to get it going, but the benefits you get from being self-employed outway all the hard work any day. I have had an amazing opportunity to work with such talented business owners across North America; teaching them how to use social media for their business, writing business and marketing plans, implementing marketing campaigns, teaching about general business management and managing social media contracts.

I’ve had a wonderful run these past 4 years, and I’m excited to see what the business world has in store for me over the next 4 years.


Michelle Bucher

MBucher Consulting.

No comments:

Post a Comment