Tuesday, November 19, 2013

A New Twist on Jingle Bells from Kmart

Last week Kmart released their latest ad for the holiday season, making it the second commercial in recent months to receive mixed reviews from online shoppers. The new ad centers around the promotion of Kmart’s Joe Boxers collection, just in time for the holidays.

Mashable summed up the commercial quite well with their comment, “Nothing rings in the holiday season like men in boxers thrusting to the tune of “Jingle Bells.”

Some are calling the new ad cute and funny, while others are calling it stupid and tasteless. In either case, it has many consumers talking online. This brings up the important saying in business “any PR is good PR.” This is your opportunity to let us know what you think of Kmart’s latest commercial. Leave your comment below.

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