Friday, October 4, 2013

6 Ways Marketers Can Plan For The Christmas Season

It’s never too early to start planning your marketing campaign for the upcoming Christmas season. If you are one of the many people who feel it's too early to start rolling out your Christmas marketing, and you may be right, but it's important to remember that it's never too early to start planning.

Now that we’ve entered the Fall season, this is the perfect time to re-energize from your summer vacation and create a winning marketing strategy for the holidays! Here are 6 ways marketers can plan for the festive season:

Develop a marketing plan with the holidays in mind
The holidays bring a huge opportunity for marketers and there’s tons of aspects to consider during the planning phase. That’s why it’s important to develop a marketing plan solely suited for the holidays in mind. Compare and contrast last year’s results and update your current marketing plan to help you improve your sales for the busiest time of year. In this step, it’s crucial to think about your marketing mix. Ask yourself what your marketing messages are and what channels will you be using?

Incorporate holidays into social media 
Now that you’ve developed a general marketing plan, let’s take a closer look into social media planning. You’ll need to think about the messages you’ll send and the images you’ll create for your social media channels. Ask yourself how you will incorporate the holidays into social media. Think about creating a special hashtag that combines the holidays with your brand. If you wait too long to start planning how your posts will look like, your competitor might steal the spotlight for being most creative with 140 characters.

Integrate your marketing plan with your social media plan
Make sure you integrate your marketing plan with your social media plan – messages shouldn’t be the same but they should be consistent! Social media is best used when it’s combined with your overall marketing initiatives.

Engage and interact through social customer service
As you may already know social customer service is very important to us. We believe it is a crucial component to creating a winning social media strategy. Don’t stop interacting with followers just because the holidays have arrived. It’s going to be a busy time for everyone for the next few months – so use this as an opportunity. Don’t just sell your product or service during this time of year. Instead of pushing your sales messages, develop a conversation and your sales messages will look more genuine.

Update your graphics with some holiday cheer
Visual content is powerful, even more powerful than verbal content as the creative can stay in a person’s mind for a longer period of time. Make a memorable and lasting impression by updating your current branded graphics or create new graphics that reflect the holiday season. Here at MBucher Consulting we always look forward to adding some holiday cheer into our logo design. 

Lastly, keep it fun & memorable
Remember that social media should be fun and memorable! Consider the other brands in the market that are incorporating the holidays into their brand messaging, you could be missing a great branding opportunity. It's essential to think about how your brand will stand out from the crowd this holiday season. Ask yourself whether your marketing campaign will be memorable. Thinking outside the box will help you create a lasting impression. Consider a unique approach, such as the West Jet flash mob that was unleashed in the Calgary airport last holiday season. This fun and memorable marketing strategy definitely needed advanced planning!

It’s important to take advantage of the holidays because it is a huge opportunity for brands to increase not only their sales, but brand awareness as well. In order to make it work successfully, you must start planning in advance. The holidays are the most wonderful time of year, so what are you waiting for? Start planning your holiday marketing today!

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You may also like:

WestJet Flash-Mob - Spreading Holiday Cheer
7 Reasons Why Auto DM’s will Tarnish Your Brand
3 Creative Marketing Uses for the Holidays
ROI: Finding The Gold In Your Social Media Plan
Handle Complaints with Social Customer Service

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