Friday, August 2, 2013

Bacon Makes Everything Better, Even Back-To School Marketing

It's the first week of August, summer is half-way over, and brands are gearing up to roll out their back-to-school marketing campaigns. The most memorable back-to-school marketing campaign thus far is of course the Staple’s “It’s the most wonderful time of the year” campaign. Running for 5 years now, the campaign sticks in your mind, and has been a hit with parents across the country.

It's no secret that bacon is a popular topic on social media, and in many meal plans, and Maple Leaf has made bacon its star feature in their latest back-to-school marketing campaign. The campaign, “Change Your Life with Bacon”, features Maple Leaf's Ready Crisp Bacon product, demonstrating how bacon can improve your day-to-day life.





In this commercial, bacon can make a mother’s life better by motivating family members to finally partake in household chores. The message is clear; bacon has now become a godsend for mothers.
Maple Leaf also highlights the back to school season, showing the mother waking up her children and prepping their lunches. The ad demonstrates how difficult these tasks can be, especially after a long summer break. However, with the help of bacon, those laborious tasks can be uplifted - knowing full well family members will do anything for some bacon!

Maple Leaf’s campaign also features a printable “Bacon Chore Chart,” on their website, encouraging family members to contribute to chores. Once chores are completed, you’re rewarded with a bacon treat. Maple Leaf’s goal is two-fold; they aren’t simply selling a product, they are trying to create household harmony.

We love Maple Leaf’s advertisement(s) because it’s original and makes a perfect back-to-school campaign. Bacon as the campaign’s hero doesn’t hurt either – it definitely wins our praise!

As always, we encourage you to leave a comment below and tell us what you think of Maple Leaf’s “Change Your Life with Bacon” campaign.

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