Thursday, July 25, 2013
Auto DM`s vs Mentions – Which is more Effective
This is a follow up post to our recent 7 Reasons Why Auto DM`s will Tarnish Your Brand
I recently had a conversation with someone about the use of auto DMs. The person I was talking to said she used auto DM`s in her marketing strategy because she felt it was important to reach out to every new follower and show her appreciation for their follow, not thinking what kind of impact it would have on her brand.
Auto DM`s vs Mentions:
Due to the common misconception that an auto DM allows you to create a brand impression with your new follower, I wanted to show an example of the difference in reaching out to your new follower:
Auto DM - cut and paste straight from my Twitter account:
Thanks for following, I look forward to your tweets! -via http://bit.ly/16ldhob
The reason why I chose to use this auto DM as an example is because it`s the same DM I`ve received from 15 different accounts in the same day.
Many people don’t see anything wrong with this DM. But think of your new followers, when you click on their bio, each one is different, and have most-likely followed you for various reasons. I was generally able to pull a ton of information out of someone’s bio to relay a personal tweet back via @mention.
@example Thanks for the follow. I see you are a foodie! The food cart fests are on all summer, have you had a chance to check them out?
The difference in these two tweets it that you can make a personal connection with your new follower, encouraging them to interact back with you. Isn’t that the purpose of Twitter, to be social? Strapped for time during your day, and can’t find the time to interact with all your new followers? Keep in mind that not all of them need a message. If you find an account that says you can buy 10,000 Twitter followers for only $25 and their spam score is 100%, maybe its best that you don’t send them a tweet.
Creating that personal connection with your new follower leaves a stronger brand impression than a standard impersonal tweet, one they have probably received multiple times from other accounts/companies.
Have you had success using DMs in your marketing strategy? Leave your comment below and let us know what you think of auto DMs
You may also like:
How to Get More Twitter Followers
An Interview with a Social Media Marketer
Handle Complaints with Social Customer Service
The day in the life of a social media marketer