Saturday, June 22, 2013

Sizzle Up Your Marketing Strategy For The Summer

It's officially summer, a time to take a break and enjoy the warm weather. While we're all used to slowing down the pace for the next couple of months, don't let your marketing strategy or marketing engagement do the same.

Marketing engagement should never slow down, especially on social media. While your friends, colleagues, and social media followers are enjoying their down time, it doesn't mean your marketing strategy should too. Nothing looks worse than a quiet Facebook or Twitter account for a few months and suddenly bursting with activity again when September rolls around.

Although summer is associated with taking time off, believe it or not - people spend more time on social media websites. Co-workers are out of town, and work gets less demanding. What do we do with all that extra time? Admit it: we spend that extra free time online on Facebook, Twitter, Instagram, Google + and Pinterest.

While summer may be a time to take the opportunity to enjoy every activity possible, for some, it's a time where boredom kicks in. Take students for example. During the school year, assignments, projects and exams create a busy schedule, but when summer comes around, don't be surprised to see a sudden outburst in social media activity! More free time equals more time spent online. Use this to your advantage. Keep your social media channels busy, as you'll likely attract more followers during this not-so-busy time of year.

If you're in the swimsuit, fro-yo or any outdoor activities industry - props to you, because summer is absolutely the best time for marketing engagement. For those industries that don't align with summer, don't fret, there's plenty of opportunities for you too. Use the slower months to think outside the box! Test some new ideas, you may surprise yourself and create an outstanding marketing strategy. This is also a great time to freshen up your brand image online, roll out a new brand image.

Try creating a brand personality on social media to engage with followers. Use this intimate approach for consumer interaction. Take Skittles for example, who once tweeted: If you’re not eating Skittles right now you should consider your life choices. Pretty funny right? Modcloth is also doing it right, creating personalized messages to create relationships. They don't simply write comments or tweet under the brand name. They put a humanizing touch to the brand by signing off their comments/tweets with their actual name or initials.

Don't be afraid to switch it up. Summer is a great time to try something new. You can also use this time to effectively plan ahead for the Fall and Winter. Believe it or not, this is also the time where many companies start thinking about Christmas marketing, and pre-strategizing for the upcoming Christmas season. 

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