Have you ever considered getting a tattoo of one of your favourite brands to show brand loyalty? What if your employer offered you a pay raise in exchange for sporting their company logo on your body?
This became an interesting topic in 2005 when a women branded her forehead with a permanent tattoo for a payout of $10,000. This trend has taken off again with a New York brokerage firm offering employees a bump in pay to brand the company logo on their body.
Anthony Lolli, CEO of Rapid Realty NYC, said their employees are passionate about the company’s brand, and over the past 2 years over 40 employees have branded themselves with the company logo.
My question to you is; if your employer offered you a pay raise, would you brand your body?