This is a common question we get asked during social media training sessions. This morning I wanted to share a few tips with you on how to get more Twitter followers.
Twitter is a great social media platform that we see tremendous value in. It is the number 1 traffic driver to our website, and for good reasons.
This is a big one that we tell people all the time. If you don’t have a bio, people don’t know who you are, what your interests are, and essentially whether they want to follow you or not.
2. Use hashtags:
Hashtags are a great way of reaching a broader audience on Twitter. A few common hashtags that we see in our industry are #marketing #advertising and #branding. This allows us to reach out to others talking about things of interest to us, but may not show up in our home feed because we aren’t connected on Twitter.
Also, keep in mind that this isn`t Instagram.
A common mistake we see across many platforms is people treating them all the same. Twitter is a very different platform that Facebook, LinkedinIn and even Instagram, therefore hashtags should be used in moderations. A golden rule that we like to use is no more than 3 hashtags per tweet.
Engagement is an important part of Twitter.
4. Have a contest:
People love contests. Start a contest exclusively for your Twitter followers.
5. Spread out your tweets:
We often see companies sharing new blog articles, 5 at a time, then not tweeting for the rest of the day. Keep your target market in mind when tweeting, and spread your tweets out throughout the course of the day.
6. Tailor your tweets to when your followers are online:
Keep your target market in mind: if you are targeting working professionals, but know that many corporate work environments don’t allow social media in the workplace, maybe during the day isn’t the best time to attempt to reach your target audience.
If you use Hootsuite, you can now autoschedule queue messages to go out during optimal times for higher impact. Another indicator of optimal timing is trial and error through your CTR’s. We actually see the highest website traffic to our site between 11pm-3am from North America.
7. Follow trends in your area:
It`s a good thing to check in your local area to see what`s trending. This morning in Vancouver, Iron Man 3 is trending. This is a great opportunity for those companies that are complementary to the movie industry to interact with those talking about Iron Man 3, or even mentioning Iron Man 3 in your next tweet.
8. Ask for retweets.
This is a common one that many experts will tell you. Asking for retweets helps yield more retweets, which essentially brings higher brand exposure and more followers. Those friends of current followers are now being exposed to your tweets, which they may have never found on their own. Depending on the content you are tweeting, it doesn`t always happen. This of course brings us back to one of the most important things about Twitter, which is providing something of value. If you produce good content, people will share it.
Another important note to keep in mind, does your Twitter account accurately reflect your brand and your brand message. Chances are, many of you use Twitter as a social channel, but also a means of driving traffic back to your website. Make sure your Twitter account has consistent branding to your website to help with higher brand impressions and a consistent brand message.