M&M’s Facebook fan page Feb 1st with phase two rolling out this week, called “we’re hiring.” M&M’s Canada is encouraging Facebook fans to apply for their open positions as “spokes candy” with the opportunity to design your own custom M&M candy. M&M’s Canada has also sweetened the offer by giving the lucky winner admin rights to their fan page for a day, a risky move for any company.
M&M’s Canada has also stated that their latest social campaign has awarded them “increased activity” on their fan page, of course helping their edgerank score, while also bringing brand awareness and reminder advertising to their delicious candy.
The latest marketing campaign can also be seen offline in movie theaters across the nation, as well as in print.
It’s not easy being delicious.