Sunday, February 17, 2013

Budweiser’s Red Light Campaign

The perfect present for any man cave, the Budweiser Red Light. This red light is part of Budweiser’s latest marketing campaign to promote the beer brand. Budweiser sells the red light for $149 online, and the light even syncs with fan’s wifi allowing the light and horn to go off when fans favourite team scores a goal. 

Kyle Norrington,  marketing director of Budweiser, says the company is “not in this to make money off Red Lights,” but “we’re in the game of elevating the experience for hockey-loving fans across the country.”

Do you, or someone you know, own a Budweiser Red Light? We would love to hear from you. Budweiser mentioned the red light helps heighten fan's enjoyment during the game.

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