Kim Kardashian recently filed a lawsuit against Old Navy, claimed the company chose to use a model in their latest advertisement that looked very similar to Kardashian, there for violating her publicity rights.
Kardashian stated that by using a lookalike model, this could potentially consume consumers as to what her actual endorsements are.
No details of the actual settlement were released, at this time all that is known is that the two parties settled their lawsuit outside of court. The communications representative for Old Navy and The Gap was unavailable to make a comment about this lawsuit.
Melissa Molinaro, the model featured in the Old Navy commercial, is a Canadian singer and model who appeared in the Old Navy commercial in January. Old Navy claims Molinaro is famous for her own reasons, and was not hired because she looked like Kardashian.
Kardashian has even demanded that the company bar using a lookalike model in future adverting.