Sunday, August 12, 2012

RBC Voted Most Valuable Brand

Last week the Brand Finance Canada announced that RBC has made the list of Canada’s most valuable brands, for the third consecutive time.

Brand Finance Canada is a company that ranks companies brand value with information from analyst reports, the Dow Jones Sustainability Index as well as other economic factors.

Edgar Baum, director of Brand Finance Canada, noted RBC as an excellent high ranking brand, but says they shouldn’t get too comfortable in this position as TD Bank is right behind them.

Here are Brand Finance’s Top Canadian Brands list ( valuation in $ millions):
1. Royal Bank Of Canada – 8,647
2. TD Bank Financial Group – 8,499
3. Scotiabank – 5,717
4. Bank of Montreal – 5,360
5. Bell – 5,258
6. Enbridge – 4,726
7. CIBC – 4,557
8. Bombardier – 4,199
9. Rogers – 4,087
10. BlackBerry – 3,293
11. Manulife – 3,261
12. Shaw – 3,191
13. George Weston – 3,085
14. Telus – 3,019
15. Canadian National Railway – 2,664
16. Potashcorp – 2,453
17. Loblaws – 2,151
18. Brookfield Properties – 2,091
19. McCain – 2,088
20. Barrick Gold – 1,995
21. Shoppers Drug Mart – 1,926
22. Imperial Oil – 1,849
23. Petro-Canada – 1,831
24. Canadian Tire – 1,791
25. Quebecor Inc – 1,753
26. Canadian Pacific – 1,739
27. National Bank of Canada – 1,660
28. Great-West Lifeco – 1,648
29. Saputo Inc – 1,638
30. Husky Energy – 1,607
31. Tim Hortons – 1,480
32. Sun Life Financial – 1,474
33. TransCanada – 1,470
34. Intact Financial – 1,461
35. Desjardins – 1,430
36. Lululemon Athletica – 1,350
37. CGI – 1,301
38. Onex – 1,301
39. Home Hardware – 1,242
40. Viterra Inc – 1,242
41. Cenovus – 1,109
42. Canadian Utilities – 1,094
43. Sobey’s – 1,093
44. Bell Aliant – 1,015
45. Teck Resources – 967
46. Suncor – 936
47. Syncrude – 933
48. Jim Pattison – 924
49. Real Canadian Superstore – 922
50. Gildan – 908

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