A theme park in China has sparked outrage with a campaign offering discounted admission to women wearing skirts that are 38cm in length or less. The Guilin Merryland Resort in Guangxi launched its “Love Miniskirts” campaign, which will run over the next two months. Locals have accused the tourist attraction of encouraging women to behave erotically to attract visitors, while others were questioning whether the fee would be waived if women wore less or nothing at all.
However, women have already begun lining up at the entrance to the park while female staff measured their skirts with rulers, the Shanghai Daily reported. Only women wearing miniskirts are eligible for the lower ticket price, according to the park’s website. The park’s deputy manager Li Wenxing said the campaign aimed to “encourage female visitors to showcase their beauty in summer”. He added that the campaign had been a success when held in previous years after increasing visitor numbers from both men and women.