Last week Nissan began the launch of their latest guerilla campaign, targeted towards thousands of families watching the Canada Day fireworks in Vancouver, Toronto, Ottawa and Halifax.
The aim of this campaign is to create awareness for the new 2013 Altima. During the Marketing Planning process, Nissan requested to use something unique and different to help launch their new car campaign, something that went beyond the average car launch campaign.
Their latest car launch campaign uses a really cool 3D water screen technology in their ad to help launch the 2013 Altima. Check out the video, and as always please do leave a comment.
Here is the prelaunch guerilla campaign:
Here are the Canada Day fireworks in Vancouver: