Tuesday, June 26, 2012

Why Does McDonalds Always Looks So Much Better In Print

Although this isn't a question I have been dying to know the answer to, as a marketer I did find the video to be quite interesting.

Below is a video of Hope Bagozzi, Director of Marketing for McDonalds Canada, discussing the behind the scenes of a McDonalds photo shoot.

Bagozzi purchases a regular Quarter Pounder with Cheese, and brings it to the photo studio for a direct comparison. Enjoy! And as always, please do leave a comment.

1 comment:

  1. What a wonderfully honest and informative answer. Huge credit to McDonalds Canada - this makes me even more respectful of the company and its products.