Aaron Starkman, partern with Molson’s agency Rethink notes the musicians ability to make the video, “The musicians tried over and over again to nail the notes, putting the various amounts of water in to get it right.”
The video was said to have taken 3 weeks to perfect before the came out with the final copy.
“They started out with a few bottles, and it was really awful. The second day was a little less awful and the third day it was better,” says Starkman.
Enjoy the video, Happy Canada Day, and as always please do leave a comment.
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