I think this is a very creative idea, similar concept to the tracking your dollar bills once you have spent them. The latest marketing campaign that creatively utilizes a QR code on the package is the beer giant Budweiser (produced by Anheuser-Busch). Recent packages have been printed with QR codes on the packages allowing consumers to track the origin of their beer back to the company’s 12 different US breweries.
The campaign encourages consumers to download an app called Track Your Bud, and beer drinkers across the US to enter their beers “Born On” date in order to see a full production itinerary right down to the Budweiser brewmaster responsible for making that particular bottle.
The concept behind the campaign is great, it really works in interaction with consumers in their campaign, encouraging consumers to learn more about the product they consume/enjoy, allowing the company to remain top of mind for many consumers. This campaign is defiantly one of the first creative QR code campaigns that have really taken off across the US.
“Track Your Bud also gives consumers insight into where Budweiser’s raw materials come from – including barley farms in Idaho, Montana, North Dakota, Minnesota, and Wisconsin; and hops from Idaho, Washington, Oregon, and Germany,” says Jane Killebrew-Galeski, director of brewing, quality and innovation for Anheuser-Busch.