Friday, March 2, 2012

Kayak Brain Surgeon: New Commercial

What do you think of Kayak`s latest commercial? Be the brains of your own travel operation.

Many views took offense to this commercial due to the personal nature of family and friends suffering from various brain diseases, and found it to be in poor taste.

One of our fans wrote in to address the substance of this commercial: 
"It is an indirect tribute to Dr. Wilder Penfield a neurosurgeon. Dr. Penfield discovered while doing brain surgery that if you stimulated certain parts of the brain a patient would have an automatic motor reflex. (basically what you are seeing in the video but obviously kayak has made some exaggerations) This finding was used to "map" motor strips on the cortex of the brain."

23 comments:

  1. Very bad taste, completely irresponsible and utterly disgusting

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    1. oh for pete's sake lighten up!! very bad taste you say? Pshaw

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    2. There's nothing funny about this commercial. Repulsive.

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  2. funniest ad I have seen in a long time Timing is flawless and so is the premise

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  3. Very poor taste - I agree. Disgusting - I agree.
    I am no prude, but I can't even watch this ad. AND, not just because I have a friend with an inoperable brain tumor. They should fire their marketing person!

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  4. I agree. Hard to watch and tasteless. My mother died from surgery for a brain aneurysm rupture and I don't see the humor in it.

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  5. That's about the funniest, most original commercial I've seen in my life. Brilliant

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  6. I agree, I specifically came online to find others that agree, this commercial is in bad taste...it's not funny, it's potentially harmful to some people who have experienced medical mishaps or even had a family member go through this type of surgery our any medical procedure. It's one more step towards the immoral direction the media/world is headed. This isn't funny, this turns me off. I'll never use Kayak, money saved or not.

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    1. I came online just to search for others thinking so too. It's truly horrendous. I'm young and openminded but this ad makes me so sad to see something like it in a position to be inducing humor. Yucky.

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  7. Tim has a point, the joke is weak and doesn't belong. They might do a colonoscopy next week and we're all supposed to laugh. Kind of like that obligation in sixth grade when we heard a dirty joke.

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  8. What an awful, tasteless commercial.

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  9. I have just complained to ASA and Kayak about this advert. With two parents who have both had brain surgery (my mother later died from a brain tumour), my father has a non-agressive tumour - it is COMPLETELY repulsive and in the worst taste possible.

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  10. I am currently taking a neuroscience course right now & I actually find this commercial funny. It is an indirect tribute to Dr. Wilder Penfield a neurosurgeon. Dr. Penfield discovered while doing brain surgery that if you stimulated certain parts of the brain a patient would have an automatic motor reflex. (basically what you are seeing in the video but obviously kayak has made some exaggerations) This finding was used to "map" motor strips on the cortex of the brain.
    So this commercial should not be taken offensively rather as a spoof of one of the key neurosurgeons that contributed to the field of neuroscience.

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    1. Thanks for your comment. A very interesting insight into this commercial that we did not know.

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  11. My father died of brain trauma and was on life support for a period of time. This commercial brought back the worst memories of my life, and I feel physically ill after viewing it. If this is what it takes to book airline tickets, I'll take the train.

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  12. Same here, even if my sister had not had lost her life to brain cancer, I would find this ad as disturbing and unfunny.

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  13. Well people if you are going to live your life that serious and not see humor on things you all probably have to have heart and brain surgery pretty soon from stress!!!! My mom had a brain tumor with 10 hours of operation but I won't spend my entire life been miserable over everything that reminds me her surgery. So live your life and be happy with what you have and maybe good things come your way!!!
    This add is creative and great!!! :)

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  14. I'd seriously like to punch the creator of it, aaand the bearded douche bag "surgeon" what a freak show.

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  15. Typical liberal objections! "I don't like it so take it off". Why don't you dummies either hit the on/off button or change channels instead of trying to control the world with what you want!

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  16. It was semi interesting the first time I saw it but I am more then bored with it. I can't help but roll my eyes every time I see it now. For gods sake get a new commercial!

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  17. I can tell you I an definitely sick and tired of seeing this Kayak commercial! Neurosurgery is DEFINITELY NOT SOMETHING TO MAKE FUN OF!!!! 21 years ago I myself had to undergo neurosurgery for epilepsy (a neurological disorder that society still needs to learn more about). I can tell you that was a tense time for both myself and my family. Seeing that Kayak commercial is hard for my family and myself, so I think this Kayak company should stop and think about people's feelings before they think about making money. I also think that the US Government should do what Great Britain has done, and not let that commercial be run!

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