It`s great to see that Unilever is listening to the demand of their female fans, but I wonder how the female public will perceive this new product given Axe`s oversexed male brand image used within their marketing campaigns.
Below is their latest commercial for the new female product line, check it out and let me know what you think. I must say, as a marketer there isn`t much brand awareness for the new female product line until the end of the commercial, and in my personal opinion the commercial isn`t very good. There are many images of car wrecks and more wrecks before the new product is even shown. Let me know what you think.