I personally love these kind of lists. Originally published in the Advertising Age online publication, Advertising Age has recently put together their list of top social media blunders for 2011: here is their list
- Weinergate: The title alone shows this to be a good story. Last year a man by the name of Anthony Weiner allegedly tweeted a picture of his nether regions to a lady in Seattle. (For those of you who don’t know, Weiner was the front-runner in the 2013 New York City mayoral election). Weiner was eventually forced to admit that he had sent the photo and was asked to resign after 12 years in office.
- The F-bomb: In March of 2011 a New Media Strategies employee dropped the F-bomb on the official @ChryslerAutos Twitter account, stating “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.” This of course happened shortly after Chrysler launched their “Imported from Detroit” campaign along with a Super Bowl ad. The staff member was of course fired and Chrysler announced they would not be renewing their contract with New Media Strategies
- Kenneth Cole: the retailer recently stirred up a bit of trouble when they tried to piggyback off the Arab Spring social-media phenomenon” “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.”
- The Aflac Duck: Gilbert Gottfried recently lost his gig as the voice of the Aflac duck after posting jokes about the Japanese tsunami on his Twitter account. I am not too sad by this news; his voice was quite annoying for a duck. Aflac Insurance Co apparently earned 75% of its 2010 revenues from Japan.
- Qantas Air: Last November the Australian airline launched a Twitter contest asking followers to describe their “dream luxury in-flight experience” and planned to award top tweets with prizes of pajamas and toiletries. Unfortunately the airline stopped contract talk with their union the day prior to launching their Twitter campaign. Customers were of course still upset from grounded air fleets the month prior, and decided to hijack the campaigns Twitter hashtag, #QantasLuzury, and post thousands of angry tweets to the company.
- GoDaddy’s Elephant: CEO, Bob Parsons created quite the backlash for his company last year when he tweeted a video of himself shooting an elephant in Zimbabwe. The people of Ethical Treatment of Animals led a boycott effort encouraging people to boycott GoDaddy, and of course competitors tried to capitalize on this opportunity by discounting transaction rates and even making donations to elephant charities.
- Netflix: (This is an important note for businesses to remember.) 2010 didn’t seem to be a good year for Netflix, after announcing their plans to spin their DVD-rental division into a separate segment called Qwikster, the company failed to obtain the Twitter handle @Qwikster. The Twitter handle was quickly scooped up by what is being called a “foul-mouthed stoner who enjoyed his newfound celebrity in a series of tweets.” Netflix took three weeks to silence the tweeter, but lost 800,000 subscribers during that same quarter.
- Ashton Kutcher: after tweeting to his 8.5 million followers “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” He later stated he was not up to the alleged Penn State child-abuse scandal and apologized via Twtter. Kutcher later announced on his blog that is Twitter account was being passed onto his PR team.
- Micky’s Big Mouth: Owner of Miami Heat and Carnival Cruises founder and chairman, was recently fined $500,000 from the NBA for tweeting about the lockout after being the league specifically banned it. He retweeted lockout tweets from others on Twitter, and in a tweet accused owners of greed, “Honestly u r barking at the wrong owner.” His fine was said to be 5 times larger than those of Michael Jordan and Ted Leonsis for their public comments.
- Ragu backlash: This one surprised me. Unilever’s tomato sauce brand Regu came under the wrath of fathers this past fall after creating a video that showcased husbands as being lazy and unhelpful in the kitchen. This of course prompted bad press from dad bloggers on Twitter. You may not remember this campaign because it didn’t go viral in the way that many campaigns receiving bad PR do, but there were many backlinks to blogs denouncing the company for hating on dads.
Don't think your company is in the clear just yet, 2011 is not over just yet!To read the full article, click here: