Friday, December 16, 2011

Skittles Unwraps New Gif Rap Campaign

In celebration of the holiday season, Skittles has recently launched their latest online campaign allowing fans to customize a gif (graphic image) which feature holiday rap songs.
What makes this campaign so unique is not only the Skittles coolness factor, but the ability for fans to customize their festive Skittles-related screen. Fans can than can choose from a variety of rap songs to go along with their customized gif, and even include a personalized message for the recipient.
“What we wanted to do was give people something fun to send to their friends, a little present over the holidays that really brings to life the spirit of what Skittles is all about,” said Peter Ignazi, senior VP and executive creative director at BBDO Toronto.
This campaign builds on the creativity and strong brand image that Skittles has through their social networking sites, and in the general public. The company has noted that there will be no strong marketing messages for this campaign other than what has been posted to their 19 million fans on Facebook. It will be interesting to see how this campaign takes off without any formal marketing for Skittles.
Be sure to keep an eye open for new and upcoming campaigns from Skittles in 2012.

Check out my video here

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