What does a Canadian wheat farmer and Sidney Crosby have in common?
This sounds like the beginning of a bad joke, when in fact the two have paired together for a new commercial from the Canada Bread Company.
The one-minute television commercial was recently launched comparing Crosby’s hard work and determination to hockey with the work of Canadian wheat farmers who supply wheat and grain for Dempster’s line of bread.
The commercial is part of a larger marketing campaign aimed to increase product awareness for Dempster’s bread.
Tell us what you think? Are celebrity appearances helping companies like Dempster’s bread sell more products?