Shoppers Drug Mart has recently developed a social media marketing campaign for the savvy gift hunters during the holiday season. This of course is a great opportunity for Shoppers Drug Mart to reach out to their Facebook community and connect with their customer base.
Shoppers’ social media campaign, “Gifts Made Easy” site has been structured as a hub for their website, allowing customers to view the retailer’s Gift Made Easy and Beauty Book catalogues. This of course is the best way to utilize social media campaigns, structure your website as a hub for communication.
Along with their “Easy Gift Finder” application, which allows customers to browse gift options, customers can also enter a specific budget along with basic information about the person they are shopping for.
Shoppers has of course structures their campaign around having to “LIKE” their Facebook fan page before using the application. “Over the last year and a half we’ve really been expanding our digital presence, so in conjunction with that initiative, this seems like a great fit,” said Tammy Smitham, director of communications and corporate affairs for Shoppers Drug Mart.
Here is the link to their Facebook fan page for those of you interested: http://www.facebook.com/#!/shoppersdrugmart
As it stands right now, Shoppers Drug Mart is at 149,003 fans