Saturday, September 17, 2011

Part 2: Domestic Violence in Advertising: When A Company Goes Too Far


This is a follow-up post to Part 1: Domestic Violence in Advertising: When A Company Goes Too Far

2) Domestic violence in advertising: When a company goes too far
The issue of domestic violence has been used in advertising campaigns in the past, but many bringing light to the issue of domestic violence while offering aid to those in need. The video below is a perfect example of an advertising campaign that tastefully depicts domestic violence:

Cameron notes her choice in advertisements was first and foremost to spark discussions about domestic violence and highlight the strength of women in difficult situations. Understood, and great that she has wanted to step up and support women of domestic violence, but as a marketer I can’t help but wonder how this ties in with marketing a hair salon?





I would love to hear from you, your thoughts on domestic violence in advertising

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