Facebook has recently announced the launch of a new program targeted at small business owners in an effort to educate those entrepreneurs about their DIY advertising platform.
The first action plan of this social media giant is to launch webinars, case studies and whitepapers with tips and tricks to help encourage small business owners to utilize their advertising platform. Facebook also talked about sponsoring a series of road shows across the U.S. starting in October to help promote its “Small Business Boost.” Their next phase of the program is set to kick off in January 2012, when Facebook intends to award 200,000 small business owners across the U.S. with $50 ad credits on Facebook, amounting to $10 million in free advertising.
According to a recent report, there are over 9.2 million small businesses in the U.S. that have their own Facebook Fan Page, but only 3.2 million of those pages have active engagement. Facebook is hoping to create a viral buzz about their advertising by providing advertising credits to small businesses in an effort to increase their online activities and ad spent with Facebook.
Facebook says their main purpose for creating this campaign was to show users how easy their online DIY ad program was to use, and of course to help increase profits for Facebook.