Wednesday, September 28, 2011

Deceptive Ad Claims Causing One Company $25 Million

Reebok Easy Tone Shoes
It was recently announced that Reebok was ordered to pay $25 million US to customers in order to settle changes by the U.S Federal Trade Commission over what the FTC is calling deceptive claims in their recent advertisement for Easy Tone Shoes. The company made claims in their latest ad, stating that the easy tone shoes would strengthen and tone the legs and buttocks of those who choose to wear them.
The FTC has banned the company from making any claims of strengthening and toning body parts without the backing of scientific evidence.
Consumers are said to be paid directly from the FTC or through a court-approved class-action lawsuit, but there is no word as to the burden of proof for consumers.
This and other recent stories of deceptive advertisements play an important role in the Marketing and Advertising industry as we Marketers move forward with our daily operations, and learn of these mistakes.
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