Thursday, August 11, 2011

Levi`s Postpones UK Ad Campaign Due To London Riots

It was announced yesterday that Levi`s European ad campaign has been put on hold due to fears that some imagery in the campaign may appear unfavorably to the public as parts on London continue to burn from the riots.
As seen below, the commercial shows images from May Day, a day of sanctioned demonstrations and celebrations in the streets of Berlin. The company worries that people may perceive these images as ones from the riot in London this past weekend, due to their likeness. Levi`s has since edited to omit such scenes of rioting from their U.K. ad campaign, as they continue with their temporary postponement. Len Peltier, VP-creative direction for Levi’s, said the scenes shot during May Day were “in the spirit of positive action.”



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