Recently, I have begun noticing similar mistakes recurring by new bloggers. Unfortunately, there is a learning curve when it comes to blogging, and the majority of new bloggers will eventually learn from their mistakes, but blogging takes time to get in the groove of things and better understand how your market will react to your blog.
Like many bloggers, I have also made many of these mistakes while learning to blog a few years back.
Many bloggers who continuously make mistakes in their blog posts often fail to attract new readers to their site, and often diminish their blogs credibility. Below are a list of common mistakes I have come across:
1. Not writing an SEO-friendly blog
Many companies continuously make mistakes on their blogs and are unaware of it. This could potentially lead to failure in attracting new readers to your blog or loss of revenues. Making your blog SEO friendly allows your company to rank top (or close to the top) of a search engine.
2. Niece blogging
Having a better understanding of the purpose of your blog will help your company better focus blog ideas on specific areas. This of course doesn`t mean that your company shouldn’t blog on a variety of different topics, but you should make sure to focus on one category that is directly related to your company, otherwise your loyal readers might become disinterested.
3. Keeping it short
The key to a great blog post is being able to catch the reader’s attention. Writing long blog content makes the readers overwhelmed.
4. Grammar errors
Not editing your work before posting it allows your blog to lose creditability. Of course grammatical errors can easily be fixed by proof reading the blog out loud before publishing it.
5. Not submitting your blog to search engines
While SEO friendly blog posts are a great way to create content rich blogs, not submitting your blog to be chased by search engines can prevent potential customers from even finding your company through search engines.
6. No opinion
I find a lot of bloggers seem to be afraid to voice their own option in their blog.
7. Spamming other blogs with comments
So many new bloggers think this is a good idea to help create backlinks and drive traffic. This may not put you in a popular position with the publishers, and may potentially discourage others from reading your blog. For someone to want to read your blog from the comment you left, you have to write something worth reading about. A good comment indicates a good author.
8. Expecting to have a successful blog after just 3 months
Blogging takes time. I have noticed many new bloggers lose interest after the first few months. Maybe they are not seeing the results they initially expected, or are not experiencing the increase in website traffic or sales as promised by so many social media gurus, or maybe they are just finding it too time consuming.
For many bloggers, it takes time to establish your blog as a credible source of information for people to reference. Once you get through that 3 month bloggers block hurdle, things will fall into place.