Wednesday, April 20, 2011

Taco Bell's New Ad Campaign

Taco Bell has received quite the media coverage lately after being sued by an Alabama law firm, Beasley Allen, for "false advertising" their meat products. The law firm claimed Taco Bell only used 35% real beef in their tacos which did not meet federal requirements to be labeled beef. The law suit sought to stop the company from calling their meat "beef," claiming they were falsely advertising their tacos.

The law suit has since them been dropped by the law firm who said they were pleased with the changes that Taco Bell has made to their marketing efforts and product disclosures.

Taco Bell on the other hand has stated that they have made no such changes to their products, ingredients or advertising. I admire the creativity of Taco Bell for what they did next. Similar to their "Thanks for suing us campaign," Taco Bell launched another print advertising campaign this past week in the Wall Street Journal, New York Times, USA Today, Chicago Tribute, LA Times and local Alabama newspapers, home of the law firm that sued Taco Bell. The ad campaign was Taco Bell's final attempt to stick it to the law firm that sued them, saying "You got it wrong, and you're probably feeling pretty bad right about now. Buy you know what always helps? Saying to everyone, 'I'm sorry.' C'mon, you can do it."

I am very interested to see if the law firm will release an official press release apologizing to Taco Bell or not.

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