A few weeks ago the Boston Pizza chain in Quebec announced they were going forward with a name change for the restaurant, renaming it Montreal Pizza just in time for the beginning of the playoff season. It's just too bad that the Montreal Canadians did not make it to round to of the playoffs.
“We’ve had this idea for some time, but we were waiting for the ideal moment to do justice to the intelligence of the concept,” said Carl Pichette, director of marketing for the restaurant chain in Quebec. “The sport is a veritable passion for the franchisees, the company and our guests. For us, it was perfectly natural to play with our logo in order to surprise and, above all, show that we are proud supporters.”