Friday, March 25, 2011

Understanding QR Codes

It has only been during the past month or so that I have really begun to see QR codes more promptly in the public. I began quite interested in QR codes last month after learning how easy it was to scan a QR code with my cell phone. I recall having a funny conversation with my boyfriend about the cost of QR codes. He assumed they would be overly expensive, as you would have to hire a very smart/technical html code person to make a QR code for your business. We were both presently surprised to find a website that creates QR codes for free. I have been experimenting with QR codes at my work and have noticed their presence more and more in print ads.

For those of you who don’t know, QR codes are those odd looking black and white squares you might have seen recently promoting March 19th. These QR codes have the potential to do some remarkable things for your business. Within the QR codes you can encode your url, text or other information. When someone scans your QR code into their smart phone, your information that you have placed into the QR code shows up on their website.

I have heard lots about QR codes and always wondered what the point was with having QR codes, why would anyone be interested in QR codes. The best way to describe their usage is they help link offline content to the online world, essentially providing additional information in an offline format. To give you an example, if you are looking at upgrading your university education but are unsure of where to go, and come across an ad for say the University of the Fraser Valley with a QR code. You just scan the QR code with your smart phone and while riding the sky train home one day you can check out the different programs they offer, rather than remembering their website for when you get home.

Just like social media, QR codes are only useful for select industries at this point. While at the gym one morning I noticed 5 QR codes in different print ads. Their presence is increasing more in the advertising industry. I am quite interested to see where they well be in a few years from now. Is this just a fad, or well QR codes be around for a while?

Here is my QR code:

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