Friday, March 25, 2011

Social Media for Not-for-profit. Are you in?

For those of you who work in the Not-for-profit sector, do you use social media? I work for a company who does B2B with Not-for-profit companies. Our industry is quite unique in that more than 62% of our current customers do not use social media for business or personal use. I was reading a blog on the Mining industry (another B2B sector of ours) the other day, Jack Caldwell touched on a really good point about how the Mining industry seems to be missing out on the social media bandwagon. Because of the lack of interest in social media from our customers I find the following stats to be surprising for the not-for-profit sector:

  • Charities’ adoption of blogging outpaces both the Fortune 500 and the Inc. 500 by 23% and 50%, respectively; 64% of these top performing charities maintain a blog for their organizations.
  • 97% of these charities have a Facebook presence, 96% have Twitter accounts and 92% use YouTube.
  • 55% of these charities are using online video to deliver their message and inform their audience about their mission.
  • These charities report using search engines and social networking sites (76% and 75%, respectively) in their recruiting and evaluating processes.
  • 90% of respondents consider social media to be very important in increasing awareness of their charity mission.
After reading these stats I am quite interested to see the conversion rates for not-for-profit social media efforts.

Source: PRNews

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