Tuesday, March 8, 2011

New Social Media Facts: Social Media Usage

Recent research from an eMarketing report noted the different usage between Americans on Facebook and Americans on Twitter and their level of usage between the social platforms. The study noted that most adult Americans used Facebook at least once a month, and about 42% of Americans were using Facebook in 2011.

The study notes the level of penetration that Twitter has been achieving, sitting around 7% of the total American population. During 2010, Facebook CEO Mark Zuckerberg announced that the company saw about 250 million daily active Facebook users out of its strong 500 million user base. 

Twitter, on the other hand, has not experiencing the same level of traffic or user base as Facebook, with only 21% of their registered users actively using the site. The study also noted an interesting study result similar to the 80/20 parity rule, where by 22.5% of Twitter users are said to be responsible for more than 90% of all tweets.

An important statistic to also take into consideration is Twitters year-over-year growth. Although Twitter’s penetration rate is only around 7%, it is expected that by the end of 2011 it should reach around 11% penetration. In terms of overall growth potential, Twitter is slow but the growth is steady.

An analyst for the firm said, “eMarketer’s new Twitter usage estimates are lower than our April 2010 forecast. Since then, Twitter has continued to gain traction but at more moderate levels than we had expected.”
If you are intersted in reading the full article click here

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