Personal branding is something of interest to me, and something I am working towards achieving for my own personal self. I came across a blog called Personal Branding 101: How to Discover and Create Your Brand.
It’s interesting to me reading through this blog as it describes personal branding as the process of marketing ourselves to others. The importance of social media tools for personal branding has become evident over the past few years with the introduction of new social platforms such as LinkedIn and Twitter.
While discovering your own personal brand, it has been noted that the single biggest mistake that people make is either branding themselves because they feel they have to, jumping on the social media bandwagon, or they fail to learn how to properly brand themselves for their best interest.
Some tips noted in this blog about personal branding are:
- Discover your brand – select a niche, something you are interested in and want to focus on
- Create your brand – create a blog, LinkedIn profile, Facebook profile, Twitter profile, and email address
Now what? I have achieved all these tips noted above, does this mean I have my own personal brand now? Your thoughts?