Friday, March 4, 2011

Dolce & Babbana’s Twitter strategy

Recently a Dolce & Gabbana employee was been commissioned to anonymously tweet updates, photos and details about models, makeup samples and other behind the scenes information for Dolce & Gabbana in an effort to create buzz around the brand.
The strategy was set to focus on creating a personality outside of the branded Twitter page, and enabling a more social personality for the brand. The feed @lwork4DG tweets about different aspects of a day in the life of a D&G employee, with numerous trips to Paris, D&G events and celebrity lunches.

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