I wanted to focus today’s blog post on facebook traffic. This is an issue that we have been facing with the company I work at for quite a while now. There seems to be a level of disconnect between our customers and our facebook fan page. Over the course of our social media span we have tried to push social media, but find we hit a wall when it comes to getting customers to like our page. Currently, the majority of our fan base is our employees showing support for our company. We seemed to have a few customers and friends of our co-workers but no actual customers.
I was looking into a couple different things that industry expert say you can do to help your company along and found some interesting information. One of the key issues being discusses was the lack of effort on the companies part to push their social media sites, hence the low numbers that companies are seeing. The majority of companies expect their customers who are on facebook to find the company all on their own. More often than not, a consumer will end up stumbling upon your page, whether through a friend or article of some sort. That seems to be how I find company fan pages along my way.
But now what about those companies that are unable to offer the resources or value added features that Dell can offer? I have read other articles that encourage companies to utilize contests or coupons as a means of enticing consumers to interact and join your page.