New TweetPee Diaper from Huggies

Last week we blogged about people tattooing brand logo’s on their body, some for money and others for fun. This week in the news, a tweet notification for every time your baby pees in his/her diaper.

AdWeek recently reported that Huggies Brazil has been testing a new sensor diaper that would notify parents when their little one wets their diaper. AdWeek noted that as of now, the tweetpee diaper is still in the concept phase and won’t become available in Brazil until July. According to Huggies Brazil, the new tweetpee sensor diapers will “help parents better keep track of the volume of diapers they use and provide easy integration with online retailers to make life easier for busy moms and dads.”

I’m a huge social media and mobile communication fan. This article perked my interest and left me wondering if this is something parent’s in North America are eager to discover.

We encourage you to leave your comment below and let us know if this is something you would ever consider using. 

Source: http://ow.ly/kUPgn

Getting Inked Yields Higher Pay for Some Employees

Have you ever considered getting a tattoo of one of your favourite brands to show brand loyalty? What if your employer offered you a pay raise in exchange for sporting their company logo on your body?

This became an interesting topic in 2005 when a women branded her forehead with a permanent tattoo for a payout of $10,000. This trend has taken off again with a New York brokerage firm offering employees a bump in pay to brand the company logo on their body. 

Anthony Lolli, CEO of Rapid Realty NYC, said their employees are passionate about the company’s brand, and over the past 2 years over 40 employees have branded themselves with the company logo. 

My question to you is; if your employer offered you a pay raise, would you brand your body?

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You may also like: 20 Brand Tattoos That Should Have Never Been

The Colours of Your Logo

This has been a really popular infographic online the last month.

If you have studied any consumer behaviour classes you will have learned that there is more to a brand’s colour that looking good. When discussing the colour psychology in logo design, McDonalds is often used as an example. To sum up their brand in colour, their brand is made to make you hungry/thirsty, but not want to stay long. 

In today’s post we wanted to discuss a bit of the psychology behind our logo design :

Blue is a calming colour that is widely used across many logo designs. We chose to go with a light & medium blue in our logo. Some descriptive words that for our brands colour; success, loyalty, calm, and confidence. 

We also opted to use white text with a black background to help make the colours of our logo pop. White is said to represent: cleanliness, truthfulness, simplicity, and purity. Black is said to be the foundation of many logos, representing: bold, classic, tradition, serious, and formality.

What do the colours of your logo mean? Leave your comment below.

Photo Source: click here

How to Get More Twitter Followers

This is a common question we get asked during social media training sessions. This morning I wanted to share a few tips with you on how to get more Twitter followers.

Twitter is a great social media platform that we see tremendous value in. It is the number 1 traffic driver to our website, and for good reasons.

1. Fill out your bio
This is a big one that we tell people all the time. If you don’t have a bio, people don’t know who you are, what your interests are, and essentially whether they want to follow you or not.

2. Use hashtags: 
Hashtags are a great way of reaching a broader audience on Twitter. A few common hashtags that we see in our industry are #marketing #advertising and #branding. This allows us to reach out to others talking about things of interest to us, but may not show up in our home feed because we aren’t connected on Twitter.

Also, keep in mind that this isn`t Instagram.
A common mistake we see across many platforms is people treating them all the same. Twitter is a very different platform that Facebook, LinkedinIn and even Instagram, therefore hashtags should be used in moderations. A golden rule that we like to use is no more than 3 hashtags per tweet.

3. Interaction:
Engagement is an important part of Twitter.

4. Have a contest: 
People love contests. Start a contest exclusively for your Twitter followers.

5. Spread out your tweets: 
We often see companies sharing new blog articles, 5 at a time, then not tweeting for the rest of the day. Keep your target market in mind when tweeting, and spread your tweets out throughout the course of the day.

6. Tailor your tweets to when your followers are online: 
Keep your target market in mind: if you are targeting working professionals, but know that many corporate work environments don’t allow social media in the workplace, maybe during the day isn’t the best time to attempt to reach your target audience.

If you use Hootsuite, you can now autoschedule queue messages to go out during optimal times for higher impact. Another indicator of optimal timing is trial and error through your CTR’s. We actually see the highest website traffic to our site between 11pm-3am from North America.

7. Follow trends in your area:
It`s a good thing to check in your local area to see what`s trending. This morning in Vancouver, Iron Man 3 is trending. This is a great opportunity for those companies that are complementary to the movie industry to interact with those talking about Iron Man 3, or even mentioning Iron Man 3 in your next tweet. 

8. Ask for retweets. 
This is a common one that many experts will tell you. Asking for retweets helps yield more retweets, which essentially brings higher brand exposure and more followers. Those friends of current followers are now being exposed to your tweets, which they may have never found on their own. Depending on the content you are tweeting, it doesn`t always happen. This of course brings us back to one of the most important things about Twitter, which is providing something of value. If you produce good content, people will share it.

Another important note to keep in mind, does your Twitter account accurately reflect your brand and your brand message. Chances are, many of you use Twitter as a social channel, but also a means of driving traffic back to your website. Make sure your Twitter account has consistent branding to your website to help with higher brand impressions and a consistent brand message.

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Related articles:  

100+ of the World’s Most Clever and Funny Twitter Bios

Social Media in the Workplace
5 Ways to Lose Twitter Followers

5 Blog Posts That Still Drive Traffic To Our Site

1. Adidas Photobomb. When this commercial came out last summer, photobombs were all the rage on social media. Adidas took the opportunity to create some viral buzz with their photobooth in support of team GB, inviting tons of fans to help celebrate. Little did these fans know, they were about to be photobombed by David Beckham. 

A wonderful video by Adidas. It’s great to see the impact that David Beckham has on the lives of others, especially soccer fans. What would you do if you were photobombed by David Beckham?

2. JCPenny Will Be Self-Serve By 2014: Last summer JCPenny announced plans to remove cashiers from their department stores, replacing them with self-serve checkouts. Since the announcement last year, JCPenny has been in the news several times with varies strategic shifts in their business model. Last summers self-serve announcement has sparked many unhappy customers to express their dislikes via social media through the past year. We actually did a follow up post several months later because of the amount of feedback we got from unhappy customers over this blog post, and JCPenny`s announcement. 

3. Kayak Brain Surgeon: New Commercial. This blog post has been one of our top blog posts over the past year for several reasons. We originally posted this commercial last March, and after posting this blog, we receive a ton of comments from upset viewers talking about having family/friends who had suffered from brain tumors and expressing their dislike for Kayak `poking fun` at this in their latest commercial. 

One of our fans wrote in to address the substance of this commercial, noting that it was an indirect tribute to Dr. Wilder Penfield`s work as a neurosurgeon, and his work with mapping motor strips on the cortex of the brain. 

4. 5 Ways to Lose Twitter Followers

As social media grows in popularity among many small business owners, these kind of "how to" blog posts are a great source for information. We posted this blog in 2011 as stats from a study called the social breakup. The blog post highlights reasons why fans unfollow brands on Twitter. One of the primary reasons within this study was situational changes, or `"it`s not you, it`s me. "

5. Unsuccessful Twitter Campaigns: Last year seemed to be the summer for unsuccessful Twitter campaigns, as there seemed to be a several weeks where we heard companies receiving negative feedback from their online campaigns. Within this blog we gave several examples from well known companies