Sunday, January 17, 2016

The Secret to Social Media Success

As we approach our 5th year in business, I’ve been reflecting on how much the industry has changed over the past few years, yet I continue to see common questions/comments/concerns from small business owners.


Wanna know the secret to social media success?

It’s consistency.

Consistency in your messages, activity and communication strategy.

If you think you’re going to grow a strong social media following within your first week online, it’s most likely not going to happen. Social media success takes time.

It’s not that it’s “a lot of work” to maintain a business profile on social media, but it’s important to have consistent daily management and maintenance.

Social channels like Twitter are a powerful communication tool for any small business. It’s a great way to build up brand awareness and get your product/service/company in front of potential customers just by organic interaction and being active on Twitter. But be warned, it takes more than a single promotional tweet to get people familiar with your brand. Use this social channel to network with potential customers, share product information and address FAQs. This is also a great way for potential customers to interact directly with a company and ask questions before purchasing, or even post-purchase customer service.

Why we work with a minimum 3 month contract
 
We manage many social media channels for small businesses across North America, and the reason why we only sign clients up for a minimum of 3 months management contract is because your social channels won’t be where they need to be in the first week, or even first month. It takes time to build up a strong social media presence, foster loyal followers, and build brand awareness online.

Need a little help with your social media, contact us today!

We also offers social media training sessions for those small business owners looking to keep a handle on their own social channels, but are in need of a little help to guide them in the right direction. Our training sessions are customized to your social media needs, they generally last 2 hours, and cost $35/hour. Sign up for a training session today!

Friday, January 1, 2016

Tis the Season to Organize Your Business

The new year is finally here, and this is the time that many small business owners start to review their sales and marketing efforts from last year, and begin to adjust their strategy for the following year.

This is also an exciting year for MBucher Consulting as we celebrate our 5th year in business this summer! Hooray!

We’ve had a wonderful journey the past 5 years helping small business owners organize their business and marketing efforts.


As we begin a new year, I wanted to share some of our business printables that we use to help small businesses get organized.

A new year always brings along good intentions for small business owners to streamline their business and marketing efforts, while also implementing new business goals to help grow their business in the new year. With that being said, our first printable that we’re sharing is our monthly and yearly goal setting sheet. 

https://www.etsy.com/listing/260231529/monthly-and-yearly-goals-business-goals

Goal planning is a tedious process that not many small business owners enjoy doing, but they’re important for your overall business operations. This is a great opportunity for you to help set a road map for your business’ success over the coming year. I personally like to set not only sales targets to achieve monthly and yearly, but also goals for marketing campaigns that I run on a seasonal basis for myself and my clients.

Our monthly and yearly goal planning sheet is a handy tool for any small business owner. You can also use this sheet for personal goals, ie fitness goals, savings goals and much more.

https://www.etsy.com/listing/263475603/blog-management-kit-printable-blog

Blog Management Kit - Blogging is an important task for many small businesses. I’ve been a business consultant for several years now, and see similar trends with many small business owners when it comes to blogging. I often see small business owners start off the new year with excitement and fresh ideas, but as the year goes on, we all get busy managing our business, and often blogging drops off as more of a side task. Our printable blog management kit is a handy tool for small business owners to have. Not only is this kit full of handy tools like an annual blog planner, but there are also printables like blog post planner, and blog series planner. You can also track your blog stats, blogging income and expenses, and also layout your weekly blogging to do list – handy for staying on top of maintenance and those minor tasks that need to get done.

https://www.etsy.com/listing/260938523/printable-small-business-planner-home

Small Business Planner – another handy business tool for small business owners. This printable business kit is chocked full of handy printables such as; Invoice Template, Expenses, Suppliers List, Sales Log, Product Inventory, Weekly Planner, Password Log and much more. Here’s a full list of what’s included in our Printable Small Business Planner.

https://www.etsy.com/listing/251286290/2016-printable-planner-half-page-2016

Lastly, our 2016 full year planner. This is the most important printable that I use on a daily basis. I covered the importance of the different sections of this planner in my last blog post, but here is an overview of how I use this planner: I use the weekly planner to outline my tasks for the week, set minor goals to achieve throughout the week, build my to do list for the week, but it also helps me layout next week’s tasks so I know what I’m in for next week. This is super handy to have, especially when you get into your busy season. I use the monthly calendars to help me brainstorm/pre-strategize marketing campaigns and product promotions to roll out in the coming month, outlining launch dates, when blog posts are published, and also meetings I have that month. This is a great overview tool. Within the planner, there’s also blank notes/brainstorming/goal planning pages. I use these pages to help brainstorm ideas for the coming month, make minor notes to remember for the coming month, or even jot down ideas for next month as a reference for later.

You can find our full 2016 Planner here.

Let`s hear from you. How do you plan to keep your business organized for the year ahead?

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You can find more great business printables in our Etsy shop here.

Monday, December 21, 2015

Merry Christmas and Happy New Year



As we wind down the last bit of Christmas marketing for the year, I wanted to send a quick message wishing everyone a Merry Christmas and a Happy New Year to you and your family.

This is a great time of year to not only reflect on what we are thankful for with our friends and family, but it’s also a great time to reflect on your plan for 2016. If you haven’t already begun making your marketing plan/budget for 2016, use your downtime during the coming week to do so. This will help you begin 2016 on a strong and motivated note.

What an incredible year it has been at MBucher Consulting. From working with online travel publications as a guest blogger, to creating social media plans for numerous clients across North America, to general social media management and consulting, I have quite a lot to celebrate as 2015 comes to a close.

I am truly grateful for all the wonderful support from my clients over the past year, and I hope to continue consulting you with your marketing and business needs moving into 2016.

On a side note: 2016 will be an exciting year for MBucher Consulting as we celebrate our 5th year in business.

Here’s to a wonderful holiday season, a happy new year, and a productive and exciting 2016!

Tuesday, December 1, 2015

4 Things To Do NOW To Get Your Social Media Ready For 2016

Hello December!

This is an exciting time of year for many small business owners. It’s not only a busy time of year, but post-Christmas is when the fun marketing strategy sessions begin.

As the year comes to a close, this is the perfect time to review your marketing plan from 2015, what worked, what didn’t, and what you’d like to change moving forward for 2016.


If you have some downtime near the end of the month, and are looking to get your social media on the right track for 2016, here are a few tips to get a head start on the new year:

1. Review your strategy
Social media is an ever-evolving industry, with many of the social channels changing procedures and adding new features each year. It’s always a good idea to not only review your social media strategy, but also update it as the various platforms change. You may have a strategy that didn’t work very well in 2015. This is a great time to brainstorm new ideas to help your business in the coming year.  

2. Conduct A Social Media Audit
This is also a good time to conduct a social media audit on your company’s social channel. Make sure your company details are up-to-date and that you have admin access to the right social channels.

Here’s an interesting example that I come across quite often:

I’m currently working with a company that is looking to get their social media back up and running for 2016, but after an audit, I’ve found they have 3 different YouTube channels and 2 Facebook pages, each with various content on them posted through the previous year, and they’re not sure who has admin access to these channels. It’s been an interesting challenge trying to streamline the admin access to their social channel in order to get things back up and running for 2016. – You’d be amazed at how often I come across this problem.

3. Game plan for 2016 
 Once you’ve reviewed your strategy, and have a good idea of where you want to take your social media in 2016, this is where the fun begins. I’ve been working with several companies over the past few months to create or update their content marketing calendar for 2016. This of course leads into a focus for their social media strategy. Once you have an idea of where you want to take your content marketing and social strategy, you can then start working on content for January (and even February if you’re really on the ball). You can work on pre-automating your social messages and blog posts during this downtime. Having a well throughout social plan not only helps with quality of content posted, but it’s also a real time saver.

4. Brush up on your social media knowledge
With things winding down near the end of the year, this is a great time to brush up on your social media knowledge.

As the various social channels change their platforms and include new communication features, this might be a great time for you to learn how these new features could benefit your business in 2016. This is also be a great time to venture on to other social channels you might not be currently using, or using well.

One of the most common things I hear from small business owners is; “I just don’t get Twitter.”

Twitter is a very powerful social channel, and when used correctly, can yield great results for your business. One of the most common mistakes I see from people on Twitter is using it as a one-sided sales funnel. A place to just dump their message, then leave. It’s rare that you’ll see great results from this type of strategy. Twitter is really about communication and interaction. This is a great way to not only build brand awareness for your product or business, but also drive traffic to your website.

Maybe it’s time you signed up for a social media training session.

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You may also like:

Tips For Using Your New 2016 Planner
3 Branding Tips For Rocking A Great Twitter Profile
Tips For Hosting A Twitter Chat

Monday, November 30, 2015

Our Christmas Planner Is Now Available

I’m thrilled to announce that our Christmas Planner is now up on Etsy.

https://www.etsy.com/listing/249356173/printable-christmas-planner-kit-with-19



















I have changed the design of the planner a bit from last year, mostly because I’ve been playing around with design options for another planner, and decided to carry over that design to my new Christmas Planner.

Here’s what’s included:
- Cover
- Gift Planner
- Christmas Gift Budget
- Online Gift Tracker
- Holiday Cleaning List
- Christmas Decor Inventory
- Shopping List
- Christmas Baking List
- Christmas Dinner Menu
- Family Traditions
- Christmas Card List
- Thank You Tracker
- To Do List
- Notes Page x 2
- December Calendar

Tips for using this planner:
I personally like to work backwards when it comes to planning a big event like Christmas dinner. First, I start with the calendar, marking out which days we`re having company over, and which days we`re doing the dinners on. We generally go to the in-laws for Christmas Eve, then cook our family dinner on Christmas, and host brunch on Boxing Day.

I like to start with planning what we want to have for dinner, what snacks we`re going to be serving throughout the day, what Christmas baking we plan to do, and what Christmas traditions we plan to follow – generally we do some during dinner and a few pre-dinner traditions.

Once this is all planned out, I`m able to make our grocery list. I also use our notes section to mark-up reminders and create my own to-do-list leading up to Christmas. I also use this section to write down which Christmas décor items that I need to pull out of storage, and a few things to purchase. I then pop back into our calendar to mark-up days that I want to get things done by, ie what day to go grocery shopping, and when we plan to do our Christmas baking.

Once the tree goes up, I`m able to add to the shopping list what Christmas decorations needs to be replaced, or new items that need to be purchased. If you stay on top of your Christmas Décor Inventory from the year before, you should have a wonderfully organized list that you can work with. If not, keep the Christmas décor inventory list for when you put your Christmas stuff away. You can also use this to mark-up notes like where you put certain Christmas decorations, if they don’t all go in one place.

I personally like to do a lot of online shopping around this time of year as the malls can get quite busy with the mad Christmas rush. I use our gift planner to work out who we plan to buy gifts for, and write down gift ideas. I also LOVE using our Christmas gift budget sheet to stay on track as it`s so easy to over spend this time of year. I also use our Online Gift Tracker to track packages, and make sure they`ve arrived.

Before our family arrives I do a massive clean of our house. I of course use our Holiday Cleaning List to plan out what rooms need to be cleaned/organized/re-arranged in preparation for the arrival of our guests.

Before I make the final touches on our shopping list, I make out a Christmas Card List. This way I know how many people we`re sending out Christmas cards to, and then I add this to our grocery list. Once I`m done with all this, we then have one massive shopping list … well to be honest, I generally make 2 lists. Once is pre-Christmas prep shopping list with Christmas baking items and other Christmas décor that I need for the house, along with any cleaning stuff I need. The second list is for our Christmas dinner that I of course don`t buy until the week of Christmas.

I personally find having a well mapped out plan like this really helps me stay organized amongst the chaos of the holiday season while visiting with family members.

Have a wonderful Christmas and Happy Holidays.

Don’t forget to check out our Etsy shop for more printable planners.

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You may also enjoy our TOP SELLING ETSY ITEM - Printable December Calendar (it's included in the planner, but if you'd like to purchase the calendar on its own, here is the link).

You can also like our Full 2016 Printable Planner.
You may also like our Printable 2016 Half Page Monthly Planner.