Monday, August 24, 2015

3 Branding Tips For Rocking A Great Twitter Profile


Twitter is a powerful tool for brand building. If you're a small business owner with a limited marketing budget, Twitter really is a great social channel for you to be on. When used correctly, it can yield some great ROI.

As a social media marketer, I work on Twitter on a daily basis for clients. Not only do I interact with a lot of people, but I also see a lot of Twitter profiles. I continue to be amazing with the amount of business profiles that I come across that are missing some key branding elements to their account.

A common comment I hear from small business owners is, "I just don't get Twitter."

Since this is such a common thing I hear, I figured I'd share a few key areas that offer great branding opportunities for your company's Twitter profile:

1. It starts with a great bio

Your Twitter bio is often the key to not only how people search for your company, but really what draws people's attention to your Twitter profile, and helps them decide whether they want to follow you or not. Unless you're a well-recognized brand like Nike, it's a good idea to have something in your bio so people know what your company is all about.

Your company's bio should not only reflect your company's brand voice, but it should also include such things as a link to your website, and your location (common things that are often missing).

Here's an example of why this is important; the other day I came across a retweet around lunch time of fish tacos. They looked delicious, so I clicked on the company Twitter profile to see where they were located (thinking maybe I'd head there for lunch if they were local). There was no location, just a company website. I clicked through to the company website and found they were located in San Diego, California.

When you're a location specific company, it's a good idea to include your location in with your description. This helps people find your company easier. If this company's bio said Vancouver, I probably would have considered going there for lunch. 

On the other hand, a company like mine - more of a virtual company, location doesn't matter so much, but it's more of a reference point for people to know where I'm based out of.
2. Cover Images 

Your cover image is a great opportunity to showcase your company's brand, logo or even products offered.

If your company is launching a new product or service offering, this is a great place to promote that product or service offering. I often see this with authors who've just published a new book, they feature details about the launch date and an image in their book cover.

Tip: if you're confused with what to put in your logo vs your picture; it's common that entrepreneurs will put their own picture in the profile photo, and use the cover photo for company branding. If you're a larger company, put your logo in the profile picture, and use your cover photo area for a larger branding opportunity. It's really to your discretion as to how you want to display your company information (if something else works better for your brand, go for it).

3. Personality

Social media has really evolved over the past few years, with many companies showing more of a human side to their tweets. Remember that social media should be fun; include your company's brand voice in not only your tweets, but also how you interact with people on Twitter.

With Twitter becoming more of a visual platform, you can also include quite a bit of your brand in your tweets through images. Remember that brand recognition comes with repetition; people being exposed to your brand multiple times. This can of course be achieved through branded images in your tweets.

Lastly, and the most important social media tip: engage with your followers, don't just run your Twitter account as a one-sided sales funnel. You'll build a stronger brand presence and loyal following base when you interact with people on more of a human level.

Need a little help with your social media? Sign up for a social media training session. Click here to learn more.

You may also like: 

7 Reasons Why Auto DM’s will Tarnish Your Brand
Tips For Hosting A Twitter Chat 
Here's Why Connecting Facebook and Twitter Is A Bad Idea 
Should You Outsource Your Social Media or Keep It In-House 
What’s In My Office: Social Media Edition  

Sunday, August 16, 2015

A Message On A Potato

As an entrepreneur, I’m always in awe when I come across a young entrepreneur who has found success at a young age. I’m even more in awe when I come across a business with an idea so silly, but rocks that coolness factor so well, that it’s become extremely successful. Take this potato messaging company for example, they’re said to be making $10K per month from its services.

Potato Parcel is the latest business to gain viral attention for a silly idea turned into a business. I’m not going to lie, the first time I came across this idea, I instantly thought of someone I could send a potato to. You simply select which message you want written on a potato, and have it mailed to someone anonymously for around $8-10 USD.

The idea for Potato Parcel came to the founder, Alex Craig, one night over dinner when he threw out a silly business idea to his girlfriend, who, to no surprise, through it was a pretty stupid idea.

One of the reasons why marketers have strategy sessions with others in their department is because we throw around silly ideas like this that often evolve into pretty cool product ideas, or viral marketing campaigns that capture people’s attention and drive high sales. Potato Parcel is a great example that no business idea is a stupid business idea, as long as there’s a demand for that product/service.

The power of social media has of course allowed this business to go viral, with lots of people sharing pictures of their potatoes they received using the hashtag #potatoparcel

Here are a few sample potato messages you can choose from:

If you could pick a potato to send to someone, which would you pick? Leave your comment below.

Monday, August 10, 2015

Tips For Hosting A Twitter Chat

Twitter is one of the most powerful social channels for businesses. Not only is it handy for social customer service, but it’s also great for brand building and awareness.

Twitter chats are a popular choice among individuals and businesses looking to help build their brand exposure, while also gaining new followers and interacting with people. All too often Twitter is used as a one-sided sales funnel, and people seem to forget the interaction side of things.

I’ve just recently wrapped up one of the most interactive Twitter chat’s I’ve been a part of (#AdvTravelChat), and let me tell you, that was intense.

I’ve hosted Twitter chats several times now, and seem to learn something new each time.

Today I wanted to share some great tips on how to host a Twitter chat:

1. Know your purpose

I was recently asked to co-host a Twitter chat with some travel industry experts. This week’s chat was about road tripping, which is the subject of another blog I run. My area of expertise in that blog is specifically focused on road trip tips, and our various road trip experiences. So it was no surprised that I was asked to co-host a Twitter chat on road tripping.

Once you know your specific focus on your chat, this will help narrow down your questions you want to ask during the chat, who you might want to co-host the chat with you, and if this is a new chat you’re starting – what your chat hashtag will be.

Tip: If you’re new to the world of Twitter chats, you can use tools like to search for existing Twitter chats. It’s a good idea to participate in a few chats to help get the feel of how things work.

2. Pre-schedule your questions

One of the best ways to prep for a Twitter chat is to pre-schedule your chat questions in advance. I like to use Hootsuite to pre-schedule my questions. This will give you more free time to interact with others and respond to people’s answers to your questions while the chat is taking place.

Tip: include images in your chat questions. It’s a great visual aid that will help get the attention of not only chat participants, but also draw in the attention of newbies to your chat as it`s taking place.

3. Promote, Promote, Promote

Prior to your chat starting, it`s a good idea to promote your chat as it helps encourage people to participate. I personally like to write a featured blog post about the upcoming chat, give people the date, time, hashtag to use, and a rundown of the questions we`re going to be asking so they know in advance. This also gives me a link to tweet out to followers in advance with detailed information.

Here’s an example of a pre-scheduled promotional tweet:

Join us tomorrow from 12pm - 1pm as we chat about #_________. Details here (include a link to your blog post).

Pssst … our #_______ chat begins in 20 mintues. Join us

4. Go live with your chat
Once the chat gets started, be prepared to hit the ground running. Twitter chats can be a bit overwhelming the first few times you run them. I like to have two different tabs open during the chat, one being the notification tab, and one being a search page for the Twitter chat hashtag. I find, as much as you’re supposed to respond in a Twitter chat with the chat hashtag, not everyone does so. Some I find just reply to your tweets. This is a great way of monitoring responses from the hashtag, as well as replys from people on Twitter.

5. Thank people for attending
Once the chat is over, it’s a great idea to thank people for participating in your Twitter chat, thank your co-hosts (if you have any), and if you have an upcoming Twitter chat, this is the time to remind people to mark it down on their calendars so they can also participate in your next chat.

6. Measure results

It’s always a good idea to measure the effectiveness of your Twitter chat. The majority of people who use Twitter chats have some sort of marketing purpose behind the chat. I like to use Hashtracking to gain insight into the number of times my Twitter chat hashtag was used, the viral reach, and how many participated in the chat.

7. Learn from your experience

Social media is really about trial and error, and Twitter chats are no different. Once you’ve measured the effectiveness of your chat, you can then look at what you think worked, what didn’t work, and what you can learn from the chat moving forward. This will help with the planning phase of your next Twitter chat.

Lastly, the most important thing to remember with running a Twitter chat is to have fun with it. Social media in general should be fun, and your brand should have some sort of human element to it.

Did we miss an important Twitter chat tip? Leave a comment below and share your best tip with us. 

Saturday, June 20, 2015

Losing My Job Wasn’t As Bad As I Expected

As I come upon my 4th year business anniversary, I reflect back to the day I launched my business and the road I took to get here.

Back 5 years ago, I was working full time in the marketing department of a computer company. I had just started a marketing blog as a side project to showcase my marketing ability. This was of course just near the start of the big social media boom, when many marketers were being encouraged to create their own Twitter accounts as a means of growing their own personal brand online. I had half expected to one day move up in the corporate world to a higher level marketing position, and figured this would be a great opportunity to grow my personal brand. I launched my marketing blog, and started engaging with people on Twitter as a marketing person.

Social media tip: I get a lot of people saying to me, “I just don`t get Twitter.” The best thing you can do to truly understand platforms like Twitter is to jump onboard and learn from trial and error.
I eventually started growing a loyal following base, with regular retweeters and engagers. I was making great connections, and driving lots of traffic to my website.

The day I got laid off

The day finally came. I was laid off from my full time job as a marketing coordinator. The company had chosen to consolidate their marketing department, and I was no longer needed.

By the time I made it home, I had an email waiting for me. This was a business opportunity from a lady who was looking for help with her marketing. She had reached out to me wondering if I’d be interested in some contract work. Being unemployed for only a few hours, I figured I’d take on the contract while looking for work and just see what would happen. I eventually landed another contract while still looking for work. After my 3rd contract came in, I figured this could really go somewhere. I began to work on rebranding my marketing blog into a business website, created a logo and even naming my business. Soon enough I was full blown into running a business. I spent quite a bit of time online, learning how to run a business, while also promoting myself and my new business.

It really only took a few months before I was full into contracts with my business, and soon I was making more than I was when I worked full time.

It’s been a wonderful 4 years as an entrepreneur

Being an entrepreneur is a lot of fun. Sure you work long hours, and really have to put a lot of work into your business to get it going, but the benefits you get from being self-employed outway all the hard work any day. I have had an amazing opportunity to work with such talented business owners across North America; teaching them how to use social media for their business, writing business and marketing plans, implementing marketing campaigns, teaching about general business management and managing social media contracts.

I’ve had a wonderful run these past 4 years, and I’m excited to see what the business world has in store for me over the next 4 years.


Michelle Bucher

MBucher Consulting.

Friday, June 19, 2015

Social Media Training from MBucher Consulting

Social media training has become a really popular service that we offer. This is the perfect opportunity for small business owners who are wanting to keep a handle on their social media channels, but are looking for a little guidance and training to better understand social media and how they can effectively use these channels to promote their business/service/product.

Here’s how it works:

Our social media training sessions are 2 hours long, and cover whichever social channels your business needs help with, or are looking to start using. The training sessions are tailored to your specific needs, based on your company/industry/products/strategy/vision.

Social media training can be done in person if you’re located around the Vancouver area. Otherwise, it’s very common that we conduct training sessions online. We do a lot of training sessions with companies and individuals across North America.

If you’re looking for some help with your social media, sign up for a training session today.

Other service that we offer:
We also help build social media strategies, plans, goals, and ROI training.

Client Testimonial:

"I would highly recommend M Bucher Consulting. Michelle is professional, reliable and perceptive to her clients needs. As a realtor I rely heavily on social media marketing to promote my listings and myself. Always lacking in time, as so many of us are, it was such a relief to know Michelle was taking care of a crucial aspect of my business." Bonnie R - Real Estate Agent